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About ‘Start At The End’

Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Suddenly, everyone becomes so focused on short-term goals that the entire organization loses sight of the long-term vision. The solution is to “‘Start At The End’.” When you know where you want your business to end up, you can reverse engineer your business plan to get you there. With a detailed vision of the end, you and your team will stay focused and energized, always moving toward that ultimate goal.

Whether your goal is to sell your business for millions, multiply your revenues, expand operations to a new location, or generate more profits, ‘Start At The End’ offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan. Author and leading business plan consultant Dave Lavinsky will show you how to re-create your long-term vision, and then make continuous progress to achieve that vision while continuing to hit your short-term goals. ‘Start At The End’ offers inspiring stories of other business owners and entrepreneurs who have achieved significant success, as well as easy-to-follow exercises. You’ll learn how to:

‘Start At The End’ gives you a chance to take a step back, reevaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.

Reviews and Accolades for ‘Start At The End’

‘Start At The End’ shows business owners how to dream big...and then achieve those dreams.

Marshall Goldsmith

A company without a vision can’t succeed. And a vision without a plan is the recipe for failure. ‘Start At The End’ shows you how to get both -- the right vision and the right plan to achieve it. Proceeding in business without this is foolish.

Kevin Harrington

Everything in life just goes better when you begin with the end in mind - let ‘Start At The End’ take you to that place.

John Jantsch

If you want to do more faster and excel as an entrepreneur, you better have the right vision and plan. ‘Start At The End’ helps you to get it right.

Brad Feld

Can’t understand why your business isn’t growing the way you want it to? Read ‘Start At The End’. This straightforward book will put you on the path to success, show you the steps to take, and provide the tools you need to stay on track until you reach your goal.

Rieva Lesonsky

Did you ever wonder how some entrepreneurs have created businesses that ran by themselves, grew consistently and sold for tons of money? Fortunately, Dave Lavinsky has created a book that outlines the steps to join this special club.

Robert Levin

Is your business stuck? Dave Lavinsky shows you how to "‘Start At The End’" and achieve your dreams!

Barry Moltz

If you want to build a sellable company, ‘Start At The End’ will give you the roadmap.

John Warrillow

A company needs a big vision. And then it needs a plan for reaching that vision. Read ‘Start At The End’ and you’ll quickly gain both these essential items.

Adam Toren

As a business owner, I wish I had read this earlier in my career. Starting at the End makes so much sense, yet it’s difficult to do tactically without this book. This book makes your business plan and dream come to life. Read it, then do it.

Adam Shaivitz

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