Could THIS Be The Reason You Struggle To Grow Your Business?
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Is your business giving you the results you want?

Take this short quiz to find out:
Are your revenues growing month after month without fail?
Are your profits rising, and allowing you to pay yourself enough money to spend freely on the things you want?
Do you have plenty of customers, with no need to get more?
Do your employees care as much about the success of your organization as you do?
Do you have enough cash flow to radically grow your company?
Would your business thrive if you took the next month off?
Are other companies regularly approaching you to buy your company?

... If you answered NO to one or more of these questions, then your business is NOT giving you the results you want or deserve. And unfortunately, you’re not alone. In fact, millions of other entrepreneurs and business owners are struggling.

As you may know, Inc. Magazine found that 80% of businesses fail within the first 5 years, and Dun & Bradstreet research showed that 91% of businesses fail within 10 years.

And according to the United States Census, only 3.9% of businesses make it to $1 million in sales, and only 0.6% of businesses make it to $5 million. And with the slow-down in the economy since 2008, many businesses have been struggling... with no growth and declining profits.

That’s just depressing. But there IS a solution...

Soon after entrepreneurs and business owners start businesses, they tend to become trapped in the day-to-day, week-to-week, and month-to-month struggles...

At some point, virtually all of us become 100% focused on the short-term and lose sight of our long-term visions. As a result, we begin to wander, and never achieve the initial vision we had when we first started or bought our companies.

Specifically, we set short-term goals and create short-term plans (if any plans at all). And as the United States Small Business Administration found after numerous studies, the #1 reason business owners fail to achieve success is lack of formal business planning.

That’s right, you must have BOTH 1) a long-term vision and business plan, AND 2) a short-term vision and business plan that puts you on the right trajectory towards achieving the success you want.

So how do you do this?

This quote from Yogi Berra is so simple, yet so true. If you don’t know where you want to go, you’ll never get there... It’s like driving in a foreign country without a map or GPS system.

And it’s the same with your business. If you don’t know where you want to take your business, how can you possibly get there? You can’t.

In business, as in everything else, you need to have a clear vision of where you want to go. Then -- and only then -- can you create a plan to get you there. The key is to ’Start At The End.’ Figure out where you want to go. And then reverse engineer the path to get there.

What is the goal of New York Giants or any football team?

The answer should be easy. This team’s goal each and every year is to win the Super Bowl.

There’s no question about this. Every player shows up for pre-season training with that goal in mind. Every practice drill is performed with that goal in mind. And every game is played to win, because each win will put the team one step closer to the Super Bowl.

So, what is your company’s end goal? Can you answer this question without missing a beat? Do you clearly know and understand what your organization has set out to achieve? And, just as important: does every employee in your organization know what this goal is?

And most importantly, do you know precisely what you need to do this month, this week, and today, to make significant progress towards this end goal?

If not, then THAT is the real reason why your business is ’’stuck’’...

If you don’t know precisely what you need to do beyond today, then you’re thinking like a drug addict. Let me explain...

The most successful entrepreneurs in the world focus on the long-term.

Sir Richard Branson. Donald Trump. Bill Gates. Steve Jobs. And many more -- they all had BIG long-term visions, even when they were just starting out.

In fact, ALL successful people think long-term. These are individuals who build trees under which their grandchildren will sit.

On the other side of the spectrum are drug addicts. Drug addicts don’t think at all about tomorrow. They spend all their time today looking for their next quick fix. Their only plans are to figure out how to immediately get more drugs. As a result, they never achieve success. But rather, they fall deeper and deeper into despair.

So, how do you run your business? Do you act like a drug addict and focus each day on trying to increase today’s revenues and profits?

Or, do you operate like a successful entrepreneur, with a methodical plan that will BOTH build revenues and profits today AND create the necessary infrastructure for your long-term growth, several years from now?

Answer honestly.

It’s OK if you don’t like your answer. I’ll help you get on the right track to achieve ALL of your long-term business goals... by giving you a FREE COPY of ’Start At The End’

The key is to start by creating the long-term vision of where you want to go, and then reverse engineer it.

You see, if I asked where you’d like your business to be in 5 years, or 1825 days, you’d probably be able to answer fairly easily.

But how about if I asked you where you’d like to be in 1824 days? Or 1823 days?

And what about 987 days from now?

Or 481 days from now?

Or 84 days from now?

The fact is that you COULD answer these questions for every single day from now until 5 years from now, all the way back to the present day.

And if you did that, you’d know exactly what you’d have to do tomorrow to be on the right trajectory to meet your 30 day, 365 day and even 5 year (1825-day) goals and vision!

Now, in reality, setting goals for each of the next 1825 days is not practical. Not only would it take too much time to complete, but your business and strategy needs to evolve over time. No business operates in a vacuum, and you must be flexible and willing to change.

But, as you’ll learn when you read your FREE COPY of ’Start At The End’ I’ve figured out a simple approach to create your ultimate vision -- and then reverse engineer it.

If you don’t know me, my name is Dave Lavinsky. I have an undergraduate degree from the University of Virginia, and I earned my MBA from UCLA. And, for nearly 20 years, I’ve been a successful serial entrepreneur, starting and growing companies in many different markets.

In 1999, I started to give back to other entrepreneurs and business owners by launching Growthink, where I serve as President. Through our consulting, products, guides and templates, Growthink and I have helped over 500,000 entrepreneurs and business owners to start and grow successful businesses. And these clients have gone on to achieve extraordinary success.

As you might expect, we also employ the same business growth strategies we teach our clients. And as a result, in recent years, we've been named twice to the Inc. 100 list of the fastest-growing private business services companies in the United States.

As a result of the work we’ve done with our clients, we’ve been interviewed and quoted by virtually every major media source (including the following among many others) and I was selected to be a weekly columnist on Forbes.com.

So, why did I write ’Start At The End’?

Because I simply had to stop the madness. Most entrepreneurs and business owners don’t know the real reason WHY they’re struggling and they don’t know what to do about it.

I felt a duty to reveal the truth about why most businesses fail... and to protect you from the little-known forces that are harming your business and holding you back.

But this book isn’t about me. It’s about you. And actually, it’s about something greater than both of us...

You, the entrepreneurs and business owners, are the lifeblood of our economy. You provide jobs. You and your employees buy products and services and pay taxes. And as a result, the whole world prospers. So, when I help you succeed, I am also helping millions of others succeed. And that is a life I want to live.

When you read your FREE COPY of ’Start At The End’, you’ll learn exactly how to build the business of your dreams.

You’ll also be introduced to several of my clients in the book. Like Liam Brown, the CEO of Integreon.

Here’s a quick snapshot of Liam’s results, before and after:

Liam’s Company When He First Came to Me:
# of Employees: 4
Revenues: Approximately $100,000
Profits: $0
Vision: To become the number one business process outsourcing (BPO) firm in the world with over $100 million in revenues
Liam’s Company Today:
# of Employees: 2,000+
Revenues: Approximately $150,000,000
Profits: Tens of millions (can’t disclose precise amount since privately held)
Status of Vision: Achieved
Now, your vision may not be to grow a $150 million company, but maybe a smaller $5 million or $10 million business. Or, you may be thinking even bigger, like a billion dollar company. Regardless of the size of your vision, the process of starting at the end and creating the right strategic plan to get you there is exactly the same.

‘Start At The End’ shows business owners how to dream big...and then achieve those dreams.

Marshall Goldsmith

A company without a vision can’t succeed. And a vision without a plan is the recipe for failure. ‘Start At The End’ shows you how to get both -- the right vision and the right plan to achieve it. Proceeding in business without this is foolish.

Kevin Harrington

Everything in life just goes better when you begin with the end in mind - let ‘Start At The End’ take you to that place.

John Jantsch

If you want to do more faster and excel as an entrepreneur, you better have the right vision and plan. ‘Start At The End’ helps you to get it right.

Brad Feld

Can’t understand why your business isn’t growing the way you want it to? Read ‘Start At The End’. This straightforward book will put you on the path to success, show you the steps to take, and provide the tools you need to stay on track until you reach your goal.

Rieva Lesonsky

Did you ever wonder how some entrepreneurs have created businesses that ran by themselves, grew consistently and sold for tons of money? Fortunately, Dave Lavinsky has created a book that outlines the steps to join this special club.

Robert Levin

Is your business stuck? Dave Lavinsky shows you how to "‘Start At The End’" and achieve your dreams!

Barry Moltz

If you want to build a sellable company, ‘Start At The End’ will give you the roadmap.

John Warrillow

A company needs a big vision. And then it needs a plan for reaching that vision. Read ‘Start At The End’ and you’ll quickly gain both these essential items.

Adam Toren

As a business owner, I wish I had read this earlier in my career. Starting at the End makes so much sense, yet it’s difficult to do tactically without this book. This book makes your business plan and dream come to life. Read it, then do it.

Adam Shaivitz

Here’s a sneak peek at what you’ll see when you open your FREE COPY of ’Start At The End’.

In the first few chapters, you’ll dream big and identify the exact success you’d like to achieve. Then, you’ll work backwards to figure out the precise action plan to get you there.
In this Chapter, you’ll pinpoint the exact success you’d like to achieve with your business. Because if you don’t know where you want to go, you won’t be able to get there. In this Chapter, you’ll:
Create your customer-focused vision
Create your business-focused vision
Identify the Financial Metrics you’ll measure and Business Assets you’ll build
If you go after flawed business opportunities, you’ll never succeed. In this Chapter, you’ll learn the difference between failed and ultra-successful business ideas. Importantly, you’ll judge your ideas and improve them so you pursue the RIGHT business ideas and build a highly successful company. In this Chapter, you’ll:
Learn why and when you may need to ’pivot’ -- and how to do it
Discover why the old-school ’SWOT’ analysis is dead
Learn the four keys to a great idea and use them to judge and select your best business growth
opportunities
Once you have a vision of the success you want to achieve, and know the opportunities that will get you there, you need a plan. The key to a powerful plan is setting the appropriate goals and milestones. Specifically, you need to identify and document what you need to do and when. In this Chapter, you will do just that. You will:
Learn how to reverse-engineer your vision
Determine and document the precise goals you must achieve in the next 12 months
Identify precisely what milestones you must achieve in the next month and quarter
Financial metrics are the numbers that gauge your performance. In this Chapter, you’ll learn how to methodically reach your financial metric goals and grow your company. In this Chapter, you’ll:
Learn the keys to a financial dashboard
Select the core metrics you will track
Build a financial dashboard to ensure your steady growth
To build a successful business, you need to constantly build new business assets. These assets include your products and services, employees, customers, systems, partners and more. In this Chapter, you’ll learn the keys to efficiently and effectively creating
business assets. You’ll:
Learn and begin to implement the 5 steps to entrepreneurial project management
Identify the core projects you must complete in the next twelve months
Expertly map out your projects, including breaking them into smaller parts so you make continuous
progress and complete projects faster
All successful entrepreneurs and business owners systematize their businesses. Why? Because systems allow your business to run without you. Systems free up your time so you can focus on long-term growth. In this Chapter, you’ll:
Identify what systems to build in your business
Learn how to build business systems that run without you
Create your first system and your plan to develop more systems later

Starting in Chapter 7, you’ll learn cutting-edge strategies and tactics to boost revenues and profits both immediately and long-term.

We start by focusing on marketing -- because having an optimized ’marketing funnel’ is the surest way to continually growing both your revenues and profits. In this Chapter, you’ll:
Learn how to build and optimize your marketing funnel
Discover how to leverage your marketing funnel for maximum gain
Find out the 11 best ways to generate more leads
Learn how to massively increase response rates to ALL your marketing efforts
Discover the 5 ways to increase your average transaction price and PROFIT per customer
When prospective customers respond better to your company than to your competitors, growing your company becomes much easier. In this Chapter, you’ll:
Learn how to create and document "irresistible offers" that drive tons of new leads to your
business on demand
Discover what you can do to quickly develop trust and rapport with your prospects, so you turn
more of them into customers, faster
Learn and document how to get customers to buy from you over and over again
See how to position your company so customers happily buy from at prices 50% to 500% higher
than your competition

The ’Start At The End’ principle can and should be applied to every aspect of your business. It goes beyond just determining your long-term customer vision and business vision, because it requires you to figure out the details.

For example, you need to envision what your organizational chart (’org’ chart) will look like when you’ve reached your ultimate vision for your business -- how many people you will employ? What will they be doing? So, in this Chapter, you’ll:
Learn how to predict the org chart your company will have when you achieve your long-term vision
Create the ideal org chart of your business 1 year in the future
Identify the qualifications of the ideal candidates for any new positions you need

In this Chapter, you’ll learn how to document your vision into a strategic plan. This plan will serve as your road map for achieving your goals.

Documenting your strategic plan on paper is critical because it eliminates confusion over what needs to be done... it gets everyone on your team on the same page regarding what will be accomplished, why, and at what time. in this Chapter, you’ll:
Learn the 10 key sections of a strategic plan
Discover what to include in each section to quickly complete and start executing on it
Learn how to make your plan an actionable guide to your long-term success
Imagine being able to complete in 1 week what others require 2 or more weeks to do. Well, this is possible when you use these powerful productivity-boosting techniques. In this Chapter, you’ll learn the productivity techniques of top entrepreneurs
and business owners. You’ll:
Learn how to eliminate the top time-wasters in your day and free up extra hours of productive
time every day
Discover three keys to effective goal setting and "To Do" lists
Find out how you can leverage an obvious (but often-ignored) principle to easily double your
productivity, almost overnight

I’ve never seen a great company with just 1 employee. Rather, great companies have great leaders that recruit, inspire and manage multiple employees.

Being able to effectively lead is often the difference between a typical business and an extraordinarily successful company. Which do you want? In this Chapter, you’ll:
Discover the two keys to finding and hiring superstar employees
Learn the best ways to motivate and boost the productivity of your employees
Find out how to evaluate and optimize your team’s performance

Throughout ’Start At The End’, you will learn numerous proven strategies, ideas, and tactics that will dramatically grow your business.

But to grow even faster and more successfully, in this chapter you’ll learn my favorite multiplier tactics. I call them such because each has the ability to further multiply your success. In this Chapter, you’ll:
Learn how to leverage the Pareto Principle throughout your business and reap exponential profits
Discover how to develop an advisory board and use it to boost profits
Learn how to build ’nanosystems’ that fine-tune your operations
Discover what the ’improvement matrix’ is and use it to quickly improve your products, services
and your customer satisfaction
I want to be absolutely certain that you’re able to apply what you learn in your FREE COPY of ’Start At The End’, and grow a highly successful business... and that’s why I’m ALSO giving you these valuable bonuses
Download this workbook and use it while reading ’Start At The End’. The workbook allows you to document your answers to key questions the book raises, and organize your thoughts into the plan you can follow to dramatically grow your business.
Listen to these FIVE interviews I conducted to super-charge your growth. After you request your FREE COPY of ’Start At The End,’ you’ll get instant access to all 5 of these interviews in downloadable MP3 audio format.
In this interview, billionaire entrepreneur Clay Mathile (who grew and sold Iams to Procter & Gamble for $2.3 billion) and serial entrepreneur Joni Fedders reveal unique tips to dramatically grow your business.
In this interview with Dr. Alan G. Robinson, bestselling author of ’Corporate Creativity’ and ’Ideas Are Free,’ you’ll learn how to get your employees to come up with and execute great new ideas. Among other things, he’ll hand you his proven 4-step process for innovation, which will get your employees to both work harder and devise groundbreaking new ideas.
Jeff Bowling is a strategic planning client of mine. Importantly, Jeff turned his strategic plan into a successful business that he was able to sell for millions of dollars. In this interview, among other things, you’ll learn Jeff’s infamous ’competitors thorn’ strategy which catapulted his success.

Dr. Neale Martin is the renowned author of ’Habit: The 95% of Behavior Marketers Ignore.’ In this interview, Dr. Martin reveals his insider secrets to winning the ’unconscious’ mind of your customers, so they buy from you and not your competitors.

And finally, you’ll get immediate access to the interview I did with Kevin Taylor, who founded software development company Obtiva in 2005 and sold it to Groupon in 2011. In this interview, Kevin reveals multiple business building secrets including his strategy for ensuring company growth every single month, and his keys to maximizing lifetime customer value.

As the founder of Growthink, I’ve been blessed with the opportunity to help tens of thousands of entrepreneurs and business owners eliminate the pains from their companies and thrive.

And now, I have the rare opportunity to take this one step further by giving away 500 FREE COPIES of my new book.

The cost to me is minimal as I negotiated getting these books as part of my contract with my publisher, John Wiley & Sons, Inc.

So I’m happy to invest a little of my time and my staff’s time to get a free copy of this book into your hands... So you start using my proven, business building techniques and start growing the business of your dreams!

Most entrepreneurs and business owners work hard for their businesses. They slave away for long hours. And they do everything needed to make the business run just right.

But, that’s not the way it’s supposed to be. Your business should work for YOU, not the opposite.

’Start At The End’ allows you to create a highly profitable, fast-growing business that is capable of running without you. So you spend your time multiplying your growth and focusing on the big picture, instead of worrying about all the little details.

When you build a business that works for you, it will have such a dramatic impact on your success and life and the lives of those around you. That’s why I believe...

Like I said, this book, ’Start At The End’, is currently available for sale on Amazon.com for a cost of $15.61 + shipping.
And if you decide, once you’ve received the book, that you never want to hear from me again, well, that’s okay too. You can simply unsubscribe from my emails and I’ll never bother you again.

So again, I encourage you to claim a FREE COPY of my top selling book ’Start At The End’ here today, before all 500 copies are gone and I take this page down. This offer won’t last long. While I would love to continue giving away free copies of this book forever, as you can imagine, it’s not very practical.

And as you can see from the update below, copies are disappearing fast. So hurry. Get yours today, while I still have a few left...

P.S. I want to emphasize... There is NO catch here. This book is my FREE GIFT to you... you pay only $7.95 US shipping (or $16.95 US for international shipping).

You won’t be hit with a ’surprise’ bill or recurring charge on your credit card 30 or 60 days from now. Because while this SAME BOOK is currently sold on Amazon.com for $15.61 + shipping, I really want you to have a copy of ’Start At The End’ free of charge.

I’m doing this because my own success as the founder of Growthink (created in 1999, with over 500,000 entrepreneurs and business owners who we have helped to start, grow and exit their companies) has put me in the unique position of being able to make 500 copies of this business building guide freely available to you... with limited cost to me and my team.

So all I hope to gain from this exchange is your trust... as source of authentic, business building advice.

That’s it.

P.P.S. Feeling skeptical that this book will help solve the challenges in your business?
I completely understand. I’m sure you’ve read other business books hoping to improve your business. However...

’Start At The End’ is different. Why? Because I’ve actually worked with and witnessed the results of my clients, entrepreneurs and business owners just like you. And these clients have completed the same exact exercises that you’ll complete in ’Start At The End’. And they’ve gone on to realize phenomenal success! The same success you deserve in your business.

So really... for $0 + shipping... why wouldn’t you give it a try? What have you got to lose? Take charge of your business. Take your life back! Get your FREE COPY of ’Start At The End’ today...

P.P.P.S. If you want a FREE COPY of ’Start At The End,’ please don’t wait. If you see this page, it means I still have a few copies available. But some of my colleagues are emailing their clients to let them know about this giveaway offer. So I don’t expect the remaining copies to be available for much longer.

                                     Get your copy today... or risk disappointment!

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